Mirroll Privacy Policy

Effective date: September 25, 2026

1. Introduction

Mirroll ("the App") respects your privacy. This policy explains how the App handles information.

The short version: all photo analysis happens on your iPhone. Your photos are never sent to the developer, and the developer never receives your information. There is no server, no account, no password, and no advertising.

Three things do involve the outside of the device:

Where a photo was taken. The coordinates go to Apple to look up the place name shown with the photo (Section 5)
Images in iCloud Photos. If only a reduced version of a photo is on the device, the App fetches it from your own iCloud for display and analysis (Section 6)
Buying Mirroll+. The transaction is handled by Apple's App Store (Section 8)

2. Collection of personal information

The App does not collect names, addresses, email addresses, phone numbers, or anything similar on a server. There is no server, and no developer-managed database exists.

The following is stored on your device only:

Information read from your photo library (when each photo was taken, where it was taken, whether it is a photo or a video, its dimensions, the camera and lens used, and how the device was tilted when it was taken)
The results of analysis (number and direction of faces, whether anyone is making a peace sign, the names of things caught in the frame, text found in photos, composition tendencies, and so on — see Section 4)
Place names already looked up (so the same spot is never asked about twice)
Display settings

The App never makes copies of your photos. Each time a photo is shown or analysed, it is read from the photo library.

None of this leaves the device. The App does not sync to iCloud, so nothing carries over to another device.

3. Access to your photo library

The App asks for access to your photo library in order to count the tendencies in how you take pictures.

The App never edits, deletes, or saves photos. It only reads them
If you grant Limited Access, the App looks only at the photos you selected, and its statistics describe only those photos
When you delete a photo from your library, its analysis results are removed from the device too
You can change photo library access at any time in the iOS Settings app

The App does not use your current location and never asks for location permission. The only places it deals with are the ones recorded in your photos.

4. Analysis on your device

The App analyses photos with the image analysis built into iPhone (Apple's Vision framework) and with the on-device model of Apple Intelligence (Foundation Models). Both run on the device, and your photos are never sent anywhere.

Here is what the App looks at:

Faces: whether there are any, how many, which way they face, how large they are, and whether they are looking at the camera. The App does not identify whose face it is. It does not record facial features or match people against each other
Hands: whether someone is making a peace sign
What is in the frame: the intended subject, and the names of things caught in the background or at the edges (short words such as "dog" or "bicycle")
Text in photos: signs, labels, and the like. Only photos taken with a camera are read — screenshots and saved images are skipped. The text found is stored on the device and used to count the words that appear most often
Composition and technique: where the subject sits in the frame, portrait or landscape, and the device tilt that iPhone recorded in the photo when it was taken

The monthly summaries and the description of your photographer type are also written on the device from these results.

Because analysis takes time, the App continues it while your iPhone is charging and not in use (mostly overnight), within the limits iOS allows. That work also stays on the device.

Your photos may include people other than you. Analysis results about those people never leave the device either.

5. Place names

When the App shows a photo in the mirror, it adds the name of the place where it was taken (such as "Yokohama (Kanagawa)"). To do that, the coordinates of where the photo was taken are sent to Apple's map service.

The coordinates are rounded to roughly 100 metres before they are sent. Knowing the city is enough, so the exact spot is never passed on
Only the coordinates are sent. Neither the photo nor any analysis result is
The developer never receives those coordinates
Place names already looked up are kept on the device, so the same spot is never asked about twice
Photos with no recorded location are never looked up

For how Apple handles information, please see the Apple Privacy Policy.

6. iCloud Photos

If you use "Optimize iPhone Storage" in iCloud Photos, some photos exist on the device only as reduced versions. When one is needed for display or analysis, the App fetches the image from your own iCloud through iOS. That exchange is between your device and your iCloud, and the developer has no part in it.

Analysis that needs the full-size image — such as identifying the camera and lens, or reading text in photos — is not run on cellular data or in Low Data Mode. It proceeds when you are on Wi-Fi or a similar connection.

7. Network use

The App talks only to Apple's map service (Section 5), your iCloud (Section 6), and the App Store (Section 8). Nothing is sent to a developer server or to any third-party service.

Share cards. The App can turn a result into a single image for sharing. A card is made on the device only when you choose to share, and you choose where it goes in the iOS share sheet.

Photos and place names are left out by default. They are added only when you turn on "Include photo" or "Include place name"
Even with a photo included, embedded information such as where it was taken is not carried over. Only the picture itself appears on the card
Place names go no finer than the city. Coordinates are never included
The App never sends a card to the developer or to any third party

8. In-app purchase

Mirroll+ is an auto-renewing subscription, billed monthly or yearly. The transaction is handled by Apple's App Store, and the developer never receives payment details such as credit card numbers.

The App holds only whether you are currently subscribed.

You can cancel at any time in the Settings app: tap your name at the top, then Subscriptions.

9. Advertising and analytics

The App shows no advertising. It embeds no ad networks or analytics SDKs, and uses no cookies or device identifiers such as the IDFA. It never asks for App Tracking Transparency (ATT) permission.

No information is provided, sold, or shared with third parties, including in aggregate form.

If the App terminates unexpectedly and "Share App Analytics" is enabled in your device settings, technical records such as where the crash occurred may reach the developer via Apple. This is a standard iOS mechanism and contains no photos or analysis results. It can be turned off under Settings > Privacy & Security > Analytics & Improvements.

10. Deleting your data

Deleting the App erases everything on the device — analysis results, text read from photos, and place names. Nothing happens to the photos in your library
Nothing remains in iCloud. The App does not sync to iCloud
If you back up the device itself (iCloud Backup or an encrypted local backup), the App's data is included in that backup. This is a standard iOS mechanism and not something the developer can reach
Apple retains the purchase record. With the same Apple Account you can use "Restore Purchases"

11. Disclaimer

What the App shows are estimated tendencies based on your photos' records and on image analysis. Image analysis can be wrong — missing someone's gaze at the camera or a peace sign, or mistaking one thing for another.

Your photographer type and its description put your picture-taking habits into words. They are not an assessment of your personality or abilities.

Except where the developer is liable under applicable law, the developer accepts no liability for damages arising from use of the App.

12. Changes to this policy

This policy may change as laws change or the App is updated. Significant changes will also be announced within the App.

13. Contact

For questions about this policy or the App, please use the contact page.